About Us

The name Subhag Alankar isn’t just a name—it’s a feeling, a piece of our souls. It comes from the depths of Sanskrit, a language that breathes life into emotions. “Subhag” means beauty, luck, and everything that feels like a warm embrace from life. “Alankar” means ornaments, those tiny treasures that make us feel special. Together, they create something more—a blessing, a wish, a little bit of magic.

This dream was born in 2020, during the silence of the lockdown. The world stood still, but our hearts were restless. As sisters, we’ve always shared everything—our laughter, our tears, and most importantly, our love for jewelry. And in that quiet, uncertain time, we dared to dream. With nothing but hope and each other, Subhagalankar came to life.

For us, jewelry is not just an accessory—it’s a story, a memory, a way to feel alive. But we didn’t want it to be out of reach for anyone. That’s why we built Subhagalankar on one belief: elegance doesn’t have to come with a heavy price tag. Every piece we create is made with love—love for the craft, love for beauty, and love for the people who will wear it.

But this brand? It’s so much more than a business. It’s us. Two sisters who found strength in tough times, joy in the little things, and beauty in simplicity. Every necklace, every earring, every bracelet carries a piece of our hearts. We want you to feel that when you hold it, when you wear it.

This is our story. And we hope, in some way, it becomes part of yours too.